We spent two decades packaging services as software.

Take a process that needs people. Automate it. Sell the automation. That was SaaS.

AI just made the automation part nearly free. Which means the entire equation flipped.

The companies that will do well aren’t building another SaaS product. They’re taking real domain expertise and delivering it through AI. Service-as-a-Software.

An ad agency serving 1,000 clients with the quality it used to give 10. A law firm scaling decades of expertise at near-zero marginal cost. An HR company where the humans in the loop aren’t a limitation, they’re the entire product.

The technology gets commoditized. The person who knows how to use it doesn’t.

Wrote about this in more detail. https://medium.com/@joaofogoncalves/is-saas-dead-37c715b37d19